Reach viewers where they're watching - on streaming platforms across smart TVs, connected devices, and mobile apps. Skybeam makes TV advertising accessible to businesses of all sizes with precision targeting and flexible budgets.

Streaming TV advertising, or Connected TV (CTV) advertising, delivers video ads through internet-connected television devices like smart TVs, Roku, Apple TV, and many more.

Unlike traditional TV's linear programming, streaming is on-demand - viewers choose what to watch and when. This creates a different advertising model: it combines TV's premium viewing experience with digital advertising's precision targeting. You can target specific households based on demographics, location, interests, and behaviors, meaning different viewers can see different ads even when watching the same content. Streaming provides access to cord-cutters and younger demographics who have abandoned traditional television, while maintaining the impact and engagement of the TV screen.

Streaming TV advertising combines the visual impact of television with the precision and flexibility of digital advertising. Here's what makes it different and how the advertising process works.

Target viewers by demographics, interests, and behaviors - not just geography. Choose from 200+ audience segments to reach exactly who matters to your business. This precision targeting makes streaming TV efficient both for awareness and performance-focused campaigns. You can also create multiple audience segments within a single campaign, testing different messages with different viewer groups to optimize your results.

Streaming TV campaigns operate more like digital advertising than traditional TV. You can launch campaigns quickly - as soon as the next day - and make adjustments as your campaign runs. You have more control over pacing with options for both daily budgets and overall campaign budgets, allowing you to manage spending more granularly.

One of streaming TV's biggest advantages is near real-time performance data. You can track impressions, completion rates, and audience delivery as your campaign runs, allowing you to monitor performance and make data-driven decisions quickly.

This immediate feedback loop means you can identify what's working, adjust targeting or creative if needed, and optimize your campaign while it's still active rather than waiting for post-campaign reports.

Streaming TV campaigns can launch immediately - no advance scheduling required.

The process:

Precision Targeting

Measurable Performance

Flexible Control

Smart TV advertising isn't about choosing one channel forever - it's about using each channel where it performs best. Streaming TV's frequency control and stable incremental costs make it the efficient choice for: