Navigate the key terms and metrics used in both Streaming TV and Traditional TV advertising on Skybeam.
General Terms
Term | Definition |
CPM (Cost Per Mille) | The cost per thousand ad impressions. Standard pricing model used across both Streaming and Traditional TV advertising. |
Frequency | How often the same viewer sees an ad. Balance is key—repetition builds awareness but too much causes ad fatigue. |
Impressions | The number of times an ad is served. Measures overall campaign reach and scale. |
Reach | The number of unique viewers who saw your ad across the campaign. |
ROAS (Return on Ad Spend) | Revenue generated for every dollar spent on advertising. Measures financial performance of campaigns. |
Target Audience | The specific demographic or behavioral segment your campaign aims to reach. |
Attribution | Process of crediting streaming ad exposures to specific actions or conversions by tracking viewer behavior across devices. |
Brand Lift | Measures changes in consumer perception after streaming ad exposure through comparative surveys. |
Pixel Tracking | Technology that tracks website visitors after viewing streaming ads. Essential for conversion measurement. |
Streaming TV Terms
Term | Definition |
CTV | Television sets connected to the internet through built-in capabilities (smart TVs) or external devices (streaming sticks, boxes, game consoles). Another term for Streaming TV. |
OTT (Over-the-Top) | Video content delivered via internet without traditional cable/satellite subscription. Another term for streaming services. |
Targeting Group | Customizable audience segment within a streaming campaign based on demographics, behaviors, or interests. |
Daily Budget | Spending limit per day for streaming campaigns. Minimum $50/day on Skybeam. |
Lifetime Budget | Total spending limit for entire campaign duration. Minimum $150 on Skybeam. Required for retargeting campaigns. |
Conversion Rate | Percentage of viewers who take a desired action (website visit, purchase) after seeing a streaming ad. |
Traditional TV Terms
Term | Definition |
Broadcast TV | Television programming transmitted over airwaves to reach mass audiences through local stations. |
Cable/Satellite TV | Television delivered through cable lines or satellite signals, requiring paid subscriptions. |
Daypart | Specific time blocks when ads run (Prime Time, Morning, Late Fringe, etc.). |
Flight | The scheduled period when Traditional TV ads are on-air. |
GRP (Gross Rating Points) | Measures the size of an audience reached by Traditional TV ads. One GRP = 1% of target audience. |
Prime Time | Peak viewing hours (typically 8-11 PM) with highest audience numbers and premium pricing. |
Spot | Individual Traditional TV commercial placement. |
TV Market | Geographic area covered by local broadcast stations. Also known as DMA (Designated Market Area). |
Upfront | Annual Traditional TV ad buying period where advertisers purchase inventory in advance. |
Budget Terms
Term | Definition |
Campaign Budget | Total amount allocated across all targeting groups and campaign duration. |
Minimum Spend | Streaming TV: $50/day or $150 lifetime. Traditional TV: Typically $3,000+ per campaign. |
Pacing | How quickly or slowly budget is spent throughout the campaign timeline. |
Performance Metrics
Term | Definition |
Cost Per Event | Cost incurred for each attributed conversion event. |
CPR (Cost Per Reach) | The cost to reach one unique viewer with your ad. |
Average Frequency | Average number of times each unique viewer saw your ad. |
Average Purchase Price | Average revenue per purchase driven by the ad campaign. |
Need help understanding these terms in practice? Check our guides for Creating a Streaming TV Campaign or Setting up Traditional TV Campaign.