Campaign Delivery Report
Analyze the progression of your campaign delivery over time, gaining insights into key trends and patterns. You can see the campaign report example in our Sample Reports.
The report page consists of:
Key campaign metric blocks (see how you can customize this view below)
Time series chart
Inventory chart
Targeting group comparison (if more than one targeting group is present)
Time delivery chart
Content reporting
Reporting Table with everything about campaign in one place
Customize metrics blocks by selecting up to 6 metrics to display. Available metrics on the platform:
Impressions - The total number of times your ad was displayed on a TV screen
Reach - The number of unique viewers who saw your ad
CPM - The cost of 1,000 ad impressions
CPR - The cost to reach one unique viewer
Spend - The total amount spent on the advertising campaign
Conversions - The number of desired actions (e.g., website visits, purchases, sign-ups) taken after seeing the ad. Learn more about setting up tracking events here
Cost Per Event - The cost incurred for each attributed conversion event
Conversion Rate - The percentage of viewers who take a desired action after seeing an ad
Return On Ad Spend - Revenue generated for every dollar spent on ads (Available only when Purchase events includes pricing data)
Average Purchase Price - The average revenue per purchase driven by the ad
Average Frequency - The average number of times a unique viewer saw your ad
Note: You can adjust the Date Range Filter in the top right to review data for a specific time period
Dimension Selection
To analyze your strategy, compare any two metrics by day in the Time Series graph, by App in the Inventory chart, and by Targeting Group (if multiple targeting groups were set).
All charts are available for all page views and by attribution events set in the campaign.
Time Delivery
This chart displays all possible combinations of Day of Week and Time for you to identify optimal times for ad delivery or engagement based on the comparable metrics you’ve selected.
For example, the darker blue squares represent times when Conversions were the highest (as seen below).
Content Reporting
Show Impressions displays the top 10 TV shows where your ads appeared and Genre Impressions breaks down your ad placements by content category (Comedy, News, Drama, etc.), allowing you to analyze performance patterns to optimize future targeting strategies.
Reporting Table
Dive into the delivery and performance across each campaign dimension — including individual days, targeting groups, day of the week, time of day, location, and inventory — to gain detailed insights and identify patterns.
