Traditional TV remains one of the most powerful advertising channels for reaching large audiences and building brand credibility. Our platform brings the ease and simplicity of digital advertising to Traditional TV, allowing you to launch campaigns that reach millions without the traditional complexity. Now you can access premium TV inventory and massive reach through an intuitive, streamlined process!

Traditional TV is the original form of television advertising - commercials that run during scheduled programming on standard television channels. These are the ads viewers see during commercial breaks while watching their favorite shows, news, or sports on their home televisions.

Traditional TV reaches entire TV markets rather than individual viewers. When your ad airs, everyone watching that program in that market sees it - there's no zip-level or demographic targeting like you'd find with Streaming TV. This broad reach approach delivers different benefits than precision targeting.

When you set up your TV advertising campaign, you select which TV Markets you want your ads to run in, allowing you to focus your budget on markets where your business operates or where you want to build presence.

This broad approach delivers unique advantages:

While Streaming TV offers precision, Traditional TV offers the power of true mass reach, making it ideal for awareness campaigns, market penetration, and discovering new customer segments beyond your typical targeting parameters.

Unlike digital advertising where your ads can go live almost immediately, Traditional TV requires advance planning. Networks need time to schedule your commercials within their programming lineup, which is why campaigns typically require at least a week's lead time.

Once your campaign is set up, your ads get scheduled across various programs and dayparts based on your budget and goals.

Traditional TV reporting follows a different timeline than digital campaigns. You'll see preliminary data showing your planned schedule and estimated performance as your campaign progresses. After your ads air, you'll receive finalized data confirming exactly when your spots ran, on which networks and programs, along with verified impression counts and reach metrics.

This staged reporting reflects how the TV industry operates - networks confirm actual airings after broadcast to account for any last-minute programming changes or schedule adjustments.

Traditional TV advertising offers unmatched reach and brand-building power, and our platform makes it accessible with the simplicity of digital advertising. Whether you're looking to build awareness across entire markets or establish your brand on the most trusted advertising medium, you now have the tools to launch TV campaigns without the traditional complexity. Ready to get started? Check out our guide on how to launch your first Traditional TV campaign.