Skybeam offers robust targeting options to help your Streaming TV campaign reach the right viewers. While our platform provides numerous targeting dimensions, we recommend focusing on a few key areas to ensure optimal campaign performance.
Note: Targeting capabilities also vary based on the campaign objectives – you can read more about those in the article about different Campaign Objectives.
Location Targeting
Choose how you want to target your audience geographically using one of two options:
State & Cities ◦ Search and select locations from a comprehensive list ◦ Choose multiple locations to expand your reach
ZIP Codes ◦ Add multiple ZIP codes in a comma-separated format (e.g., 12345, 67890) ◦ Easily paste lists of ZIP codes for bulk targeting
Audience Categories
Including vs. Excluding Audiences
Refine your audience based on interests and behaviors using over 200 available segments. Skybeam's audience data is sourced from our trusted data partners, ensuring a rich and diverse selection of targeting options.
Choose from categories such as:
Employment status (e.g., “Full-time Employed”)
Professional occupations (e.g., “Business Owner”)
Lifestyle choices (e.g., "Is a Vegetarian")
Dietary Habits and Restaurants (e.g., "Times Ate Fast Food Last 30 Days")
Shopping behaviors
And many more
Audience targeting allows you to both include and exclude specific viewer segments to optimize your campaign reach.
If you include multiple categories, your ad will be shown to viewers who fall into ANY of the selected categories, not necessarily all of them.
For example, if you include "Have 2 Children in Household" OR "Have 3 Children in Household", your ad will reach people in either category, expanding your potential audience.
However, if you exclude certain segments ("Home Owner"), those viewers will be filtered out even if they match your included criteria — giving you precise control over who sees your ads (People who have 2 or 3 children but do not own a home).
This combination of OR logic for inclusions and exclusion filtering ensures you can build relevant targeting that matches your ideal audience.
💡 Pro tip: Use the search function to quickly find relevant categories for your campaign. Remember, while you have access to numerous segments, focusing on a few key categories for inclusion and strategic exclusions often yields the best results for campaign performance and reach.
Demographics
Gender: Choose between Any, Men, or Women to tailor your audience.
Age: Select Any (this category includes all age ranges 18+) or Custom age ranges for precise targeting.
Delivery Timeslots
Schedule your ads during specific times when your target audience is most likely to be watching.
Precision scheduling features:
Select from preset dayparts (Early Morning, Daytime, Weekend, Primetime, etc.)
Customize exact time ranges for each day of the week
Set different schedules for different days (e.g., weekend vs. weekday strategies)
Recommendation
We recommend starting broad with minimal targeting based on location or audience. This allows you to discover the most effective combinations, which you can then fine-tune.