Kickstart your Streaming TV advertising in minutes. Here's your quick setup guide:
Start Your Campaign
Click Create New Campaign on your Skybeam dashboard
Select Streaming TV from the media channel options
Choose your campaign objective:
Awareness - Reach new customers and expand brand visibility
Retargeting - Re-engage viewers who've interacted with your brand
Performance - Leverage AI to optimize ad delivery with the goal to drive website traffic
Learn more about each campaign objective.
Configure Campaign Settings
Note: Your available settings will vary based on the campaign objective you selected.
Basic Setup
Campaign Name: Use a descriptive name for easy tracking
Advertiser: Select or create your advertiser account
You can read about how to manage advertisers in this article.
Timeline: Set start and end dates
Frequency: Indicate how often you want your ad to be shown per day
Attribution Measurement
Enable pixel tracking to track how ad views translate into defined events like website visits or sign-ups.
To learn more you can read the complete pixel setup guide.
Note: Pixel tracking is required for Retargeting and Performance, optional for Awareness campaigns
Adjust Your Targeting
Your targeting options depend on your campaign objective. Here's what you can configure:
Awareness
Create multiple targeting groups to test different strategies.
Learn more about using multiple targeting groups here
Adjust location, inventory, audience (from demographic and behavioral perspective)
Choose budget strategy: Daily or Lifetime budget
Upload different creatives for each targeting group
💡 Note: Based on these parameters, the Campaign Forecast tool will help you predict your campaign's potential reach and performance before you launch. You can read more about this tool in our article Choosing Your Campaign Objective.
Retargeting
Allows only one targeting group per campaign
Location and inventory selection available
Audience automatically set to households that engaged with advertiser's website
Budget: Lifetime budget only
Performance
Allows only one targeting group per campaign
Adjust location, inventory, and audience targeting
Budget: Daily budget only
Automated optimization for best performing placements
Upload Creative
Read about video specifications & requirements
If you don't have your video creative – don't worry we can help create one in minutes! Read about Waymark – AI creative service.
Finalize & Launch
Total Campaign Budget is automatically calculated from all targeting groups you created
Save Draft to save without launching OR
Review Campaign to check all settings
Submit Campaign to go live
⚠️ Important: Payment method required to submit.
You're ready to light up screens! Your Streaming TV campaign is now set to reach viewers across 90+ streaming platforms.