Learn how to effectively set and manage your campaign budget on Skybeam, ensuring optimal reach and impact for your TV advertising efforts.
Your campaign's budget is a crucial element in determining its reach and impact. Skybeam offers flexible budget options to suit various advertising needs. Here's how to set up your budget effectively:
Budget Types
Daily Budget - An average amount you set to spend each day, allowing your campaign to run continuously until it reaches its end date
Lifetime Budget - A total budget that you allocate for the entire campaign duration, which Skybeam will distribute over the campaign's timeline
Budget options vary by campaign objective (you can read about each of them here):
Campaign Objective | Daily Budget | Lifetime Budget |
Awareness | ☑️ | ☑️ |
Retargeting | ✖️ | ☑️ |
Performance | ☑️ | ✖️ |
Choosing Your Budget Amount
When setting your budget, what you see is what you pay: the budget you set is precisely what you'll spend. There are no joining fees or extra charges for additional seats.
Campaign Type | Budget Type | Minimum Budget | Minimum Duration |
Awareness | Daily and Lifetime | $50/day | 3 days |
Retargeting | Lifetime only | $100 total | 30 days |
Performance | Daily only | $3,000 | 30 days |
Traditional TV | Lifetime only | $5,000 | 7 days |
Budget Distribution
When running multiple targeting groups within a campaign with Awareness objective, you have the flexibility to allocate your budget strategically:
Individual Targeting Group Budget: Assign specific amounts to each targeting group within your campaign
Campaign Total Budget: The sum of budgets from all targeting groups, which will be spent throughout the campaign
This approach allows you to prioritize certain audience segments, test different creative variations, and maintain control over your total spend.
Best Practices
TV ads work for businesses of all sizes. While there's no perfect budget that fits everyone, here are some guidelines to help you decide what's right for you:
Testing phase: Start with $500-$1,000 for a short awareness campaign to collect meaningful data
Growth phase: Consider $2,000-$5,000 per month for broader reach or longer campaigns with the potential to mix different campaign objectives
Optimization: Monitor campaign performance and adjust your budget as needed
Remember, effective Streaming TV advertising is about finding the right balance between your budget, targeting, and campaign duration. Use Skybeam's intuitive interface to experiment with different budget allocations and find what works best for your advertising goals.