Kickstart your CTV advertising in a matter of minutes. Here's how to get your campaign up and running:
Click on Create New Campaign on your Skybeam dashboard.
Choose a campaign objective: Awareness or Retargeting. Awareness helps share your ads with as many people as possible, while Retargeting aims to re-engage viewers who have previously interacted with your brand.
Enter your campaign name (e.g., "Your Pizzeria Chain's First Campaign").
Create your first Targeting Group
Great job setting up your campaign! Now it's time to create your first Targeting Group.
Each Targeting Group is essentially an ad set within your campaign. You can create one or multiple groups to test different audience segments, creative approaches, or budget allocations.
Name your Targeting Group (e.g., "Friday Movie Night").
Select Location to show your ads (states, metro areas, cities, or zip codes).
Choose your Inventory from available streaming providers (e.g., NBC, Hulu, Roku, MAX).
Define your Audience to target viewers based on their behavioral or demographic (Age, Gender) characteristics. You can learn more here.
Schedule your ad Delivery Timeslots.
Set the Targeting Group Budget. Select your budget strategy: Daily or Lifetime. When inputting your amount, remember Skybeam's base requirements described here.
Note: For campaigns with a Retargeting objective, you can only use a Lifetime budget strategy.Upload your Ad Creative.
Remember, you can create multiple Targeting Groups to refine your campaign strategy. Use the "Add Group" button to create additional groups as needed.
Select your Advertiser from the dropdown menu or create a new one. This crucial step helps keep your campaigns organized, especially if you're managing multiple brands or clients.
Set up a Skybeam Pixel. More information about the Pixel setup is here.
In the Timeline enter your campaign Start and End dates.
Campaign Total Budget is automatically calculated as the sum of all Targeting Group Budgets.
Set the Frequency of your ad delivery.
Click on Save Draft to save campaign settings without activation or Review Campaign to finalize your campaign creation process.
Review Campaign Summary
Review your campaign details.
Check your Targeting group(s).
When you are satisfied with all the details, click the Submit Campaign.
Note (!): You need to have a payment method set up to be able to submit a campaign.
Great job! Your Skybeam campaign is now ready to light up screens across the CTV landscape. Get ready to see your ads in action!