Skybeam's platform offers a powerful feature that allows you to create and manage multiple targeting groups within a single campaign. This functionality is key to implementing effective A/B testing strategies, enabling you to refine your advertising approach and maximize your campaign's performance.
Understanding Targeting Groups in Skybeam
Targeting groups in Skybeam are the building blocks of your campaign strategy. They allow you to segment your audience, test different creatives, and tailor your advertising approach, all within the framework of a single campaign.
Benefits of Multiple Targeting Groups
Audience Segmentation: Create distinct groups based on demographics, interests, or behaviors.
Creative Testing: Use different ad creatives for each group to determine which resonates best.
Budget Allocation: Distribute your campaign budget across groups to optimize spend.
Creating Targeting Groups
To add a new targeting group:
Navigate to your campaign page.
Click the Add New button in the Targeting Groups section from the menu on the top left.
Define your audience, delivery settings, and creative for the new group.
Best Practices
Start with 2-3 targeting groups to test different approaches.
Ensure each group has a distinct purpose or audience segment.
Regularly review performance and adjust as needed.
Keep overall campaign objectives in mind when creating targeting groups.
Remember, while you can create multiple targeting groups, they all operate within the parameters of the parent campaign, including overall budget and date range.