Skybeam's platform offers a powerful feature that allows you to create and manage multiple target groups within a single campaign. This functionality is key to implementing effective A/B testing strategies, enabling you to refine your advertising approach and maximize your campaign's performance.
Understanding Targeting Groups in Skybeam
Target groups in Skybeam are the building blocks of your campaign strategy. They allow you to segment your audience, test different creatives, and tailor your advertising approach, all within the framework of a single campaign.
Benefits of Multiple Targeting Groups
Audience Segmentation: Create distinct groups based on demographics, interests, or behaviors.
Creative Testing: Use different ad creatives for each group to determine which resonates best.
Budget Allocation: Test different budgets for each group to find the highest ROI.
Creating Targeting Groups
To add a new target group:
Navigate to your campaign page.
Click the "+ New Group" button on the left side of the page or click “Add Another Targeting Group” below the last group in the campaign.
Define your audience, location, delivery settings, budget, and creative for the new group.
Best Practices
Start with 2-3 target groups to test different approaches.
Ensure each group has a distinct purpose or audience segment.
Regularly review performance and adjust as needed.
Keep overall campaign objectives in mind when creating target groups.
Remember, while you can create multiple target groups, they all operate within the parameters of the parent campaign, including the overall budget and date range.