Skybeam offers robust targeting options to help your CTV campaign reach the right viewers. While our platform provides numerous targeting dimensions, we recommend focusing on a few key areas to ensure optimal campaign performance.
Demographics
Gender: Choose between Any, Men, or Women to tailor your audience.
Age: Select from various age ranges or target All (18+) for broader reach.
Audience Categories
Refine your audience based on interests and behaviors using over 200 available segments. Skybeam's audience data is both proprietary and sourced from our trusted data partners, ensuring a rich and diverse selection of targeting options.
Choose from categories such as:
Dining preferences (e.g., "Times Eat Fast Food Last 30 Days")
Brand affinities (e.g., "Domino's", "Papa John's")
Lifestyle choices (e.g., "Is a Vegetarian")
Professional occupations
Shopping behaviors
And many more
Skybeam uses OR logic when applying multiple audience categories. Here's how it works:
If you select multiple categories, your ad will be shown to viewers who fall into ANY of the selected categories, not necessarily all of them.
For example, if you choose "Fast Food Lovers" OR "Pizza Enthusiasts", your ad will reach people in either category, expanding your potential audience.
This OR logic allows for broader reach while still maintaining relevance to your target audience.
Pro tip: Use the search function to quickly find relevant categories for your campaign. Remember, while you have access to numerous segments, focusing on a few key categories often yields the best results for campaign performance and reach.
Location Targeting
Choose how you want to target your audience geographically using one of two options:
State, Metro & Cities
Search and select locations from a comprehensive list
Choose multiple areas to expand your reach
ZIP Codes
Enter multiple ZIP codes in a comma-separated format (e.g., 12345, 67890)
Easily paste lists of ZIP codes for bulk targeting