Your campaign's budget is a crucial element in determining its reach and impact. Skybeam offers flexible budget options to suit various advertising needs. Here's how to set up your budget effectively:
Budget Types
Skybeam provides two budget options:
Daily Budget is an average amount you set to spend each day, allowing your campaign to run continuously until it reaches its end date.
Lifetime Budget is a total budget that you allocate for the entire campaign duration, which Skybeam will distribute over the campaign's timeline.
Choosing Your Budget Amount
When setting your budget:
Minimum daily budget is $50. This ensures your campaign has sufficient resources to make an impact.
Minimum Lifetime budget is $150. It’s calculated as your campaign duration in days multiplied by the minimum daily budget of $50.
The budget you set is precisely what you'll spend on your campaign. Skybeam keeps it simple - no joining fees, no extra charges for additional seats. Your allocated budget is exactly what you will be charged.
Budget Distribution
When running multiple targeting groups within a campaign, you have the flexibility to allocate your budget strategically:
Individual Targeting Group Budget: You can assign specific amounts to each targeting group within your campaign.
Campaign Total Budget: This is the sum of budgets from all targeting groups that will be spent throughout this campaign.
This approach allows you to prioritize certain audience segments or test different creative variations, and control over your total spend.
Best Practices
TV ads work for businesses of all sizes. While there's no perfect budget that fits everyone, we've got some handy tips to help you decide what's right for you.
Start with a budget that allows for meaningful data collection - typically $500-$1000 for a short, targeted campaign.
For broader reach or longer campaigns, consider budgets in the $2,000-$5,000 range per month.
Monitor your campaign performance and adjust your budget as needed.
Remember, effective CTV advertising is about finding the right balance between your budget, targeting, and campaign duration. Use Skybeam's intuitive interface to experiment with different budget allocations and find what works best for your advertising goals.