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Gen AI Creative and Skybeam

Gen AI Creative and Skybeam

Andrew Laba avatar
Written by Andrew Laba
Updated this week

At Skybeam, we focus on making launching ads on TV simple and effective. While we don't offer professional ad creative services in-house, we understand the importance of high-quality ad content in successful CTV campaigns.

To support our clients' creative needs, Skybeam has integrated with Waymark's AI video creator. This powerful tool enables fast and efficient ad creation using artificial intelligence. With Waymark, you can quickly produce professional-looking video ads tailored for CTV, even without extensive design experience.

The Waymark integration allows you to:

  1. Generate CTV-ready ad creative from just a company’s website URL

  2. Customize templates to match your brand

  3. Create multiple ad variations for testing

Our platform is designed to work seamlessly with a variety of creative sources, ensuring you have the flexibility to choose the best option for your campaign needs.

How to use Waymark's AI video creator

  1. In the targeting group section Creatives select Create Video With Waymark.

  2. Create an account to proceed with the integration.

  3. Enter the website URL of the company you would like to create an ad for.

  4. After that Waymark starts analyzing it for potential ad content, this might take a few minutes, so please keep the page open until it's done.

  5. Set the title of your ad and select your preferred vibe, language, and duration from the list.

  6. Generate your video creative (this process may take a couple of minutes).

  7. Once generated, you'll see a preview of your video ad. You can keep it or select new video settings from the previous step to generate a new ad.

  8. When you are satisfied with the result press "Continue to the editor" to move into the next step and be able to make the final touches before utilizing the ad in Skybeam.

  9. After completing your edits (or if no edits are needed), press "Finish" to complete ad creation.

  10. Select Upload Creative to add the creative to your Skybeam campaign.

  11. The rendering process may take some time, while it’s on, you can modify targeting group and campaign settings. Once rendering is completed, your AI-generated creative is added to the targeting group.

FAQ

  1. How many ad creatives i can generate using Waymark for one campaign.
    Skybeam does not limit the number of creatives generated using Waymark.

  2. Why do I need to create an account to use Waymark?
    This internal account connects your Skybeam account with Waymark's functionality. However, it is not an account for direct integration with Waymark, and you won't be able to login on the Waymark website directly.

  3. Can I download AI-generated ad creative?
    No, creatives generated by Waymark AI video creative can’t be downloaded.

  4. Can I modify AI-generated creative?
    Yes, creatives generated using Waymark's AI video creator can be edited until you press "Finish." After that, the creative is final.

  5. Do I need to pay for AI-generated creatives?
    No additional fees apply for using Waymark's AI video creator on the Skybeam platform.

  6. What if I lost internet connection during ad generation?

    • If you lost internet connection, closed Waymark window, closed browser, or refreshed the page between adding brand’s domain and pressing “Generate Video”, you'll need to start over and import the brand's website again.

    • If you lost internet connection, closed Waymark window, closed browser, or refreshed the page after starting video generation, the creative will be generated and saved. You’ll be able to find it in the “History section”.

  7. Can I save campaign settings while AI-generated ad creative is rendering?
    While video is rendering you can save draft of the campaign, but it will not include AI creative. Once it is finished you can save and review campaign settings with AI-generated creative in it.

  8. My creative disappeared when I changed advertiser for this campaign, why?
    All uploaded creatives are saved under the selected advertiser, and when you change advertisers, the system fetches creatives associated with the new advertiser. However, we maintain storage of all creatives generated by Waymark in the "History" section, and you can select your AI-generated creative from this list.

For any questions about using Waymark's AI video creator or general ad specifications for our platform, our support team is always available to assist you.

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