Know before you spend! See exactly how your targeting choices impact campaign performance in real-time.
What it does:
This powerful tool shows you your potential audience size and predicts how well your ads will deliver based on your targeting selections. Watch the numbers change instantly as you adjust:
Location targeting
Audience segments
Age and gender filters
App selection
Audience Size:
The number of households matching your targeting criteria, shown as a range (like "118M-131M"). More restrictive targeting means a smaller audience size, which can limit budget delivery potential.
Deliverability Score:
A simple indicator (Very Low to Optimal) that predicts how successfully your campaign will deliver based on audience size, budget, and targeting choices. An "Optimal" score means your campaign settings are well-balanced for maximum delivery.
How to use it:
Simply adjust your targeting settings and watch your metrics update in real-time. If you see a low score or limited reach, try broadening your targeting parameters until you achieve optimal delivery potential.
Why it matters:
Eliminate wasted budget - Spot and fix delivery issues before launching
Maximize reach - See if your audience is too narrow to spend your full budget
Plan with confidence - Know exactly how many impressions and households you'll reach
Perfect for agencies managing client expectations and brands looking to ensure every advertising dollar delivers results!