What is an advertiser?
Advertiser - is a brand that wants to promote their products or services through Connected TV (CTV) platforms.
Skybeam allows you to manage multiple advertisers within your account. This feature is particularly useful for agencies or businesses managing multiple brands. Here's how to add a new advertiser:
Accessing the Advertiser Section
Log in to your Skybeam
Click on Settings in the main navigation
In the left sidebar, select Advertiser
Adding a New Advertiser
In the Advertiser Section
Click the Add Advertiser button in the top right corner
A pop-up window will appear with the relevant fields
After filling in all required information, click Add Advertiser
During campaign creation:
Select created Advertiser in the drop-down list (if advertiser was previously created it will be automatically selected )
To add new advertiser on this step, select Add Advertiser, fill in all information and press Add Advertiser
Managing Advertisers
Once added, you can view and manage your advertisers in the Settings menu:
The list displays each advertiser's name, website, industry, and last modified date
Click the three-dot menu (⋮) next to each advertiser for additional options (such as edit or delete)
Best Practices
Ensure the website URL is accurate and includes only advertiser’s top level domain
✅ https://www.advertiser.com/ is correct
❌ https://www.skybeam.io/blog/ is not correct
Regularly review and update your advertiser list to keep information current
Why Add Multiple Advertisers?
Organize campaigns by brand or client
Maintain distinct creative assets for different brands
Remember, properly setting up your advertisers helps streamline your campaign management and reporting processes on Skybeam. If you encounter any issues while adding an advertiser, don't hesitate to reach out to our support team for assistance.