Multiple targeting groups let you test different strategies within a single campaign, helping you discover what works best for your audience and budget.
💡 Note: Multiple targeting groups are currently available for Streaming TV campaigns with the Awareness objective only.
Targeting groups represent a way to define a set of parameters that align with your campaign goal and can be compared to another targeting group. Each targeting group includes:
Audience demographics and behaviors
Geographic locations
Creative assets
Budget allocations
Delivery schedules
Think of them as parallel experiments running simultaneously, all reporting to the same campaign dashboard.
Why Use Multiple Targeting Groups?
1. Test Different Audiences
Compare performance between segments to find your most valuable customers:
Young families vs. empty nesters
Urban vs. suburban viewers
Interest-based segments (sports fans vs. news watchers)
If you need help defining audiences, see our Crafting Your Ideal Audience guide.
2. Creative A/B Testing
Run different video ads to see what resonates:
Different messaging angles
Various calls-to-action
15-second vs. 30-second spots
Don't have multiple creatives yet? Check out our Waymark Creative Service for quick video creation.
3. Budget Optimization Testing
Experiment with different spending strategies:
High-frequency to smaller audience vs. broad reach
Premium inventory focus vs. wide distribution
Different daypart allocations
For budget planning help, read our Setting Your Campaign Budget guide.
Creating Targeting Groups
To add a new targeting group:
Navigate to your campaign page.
Click the "+ Add Group" button on the left side of the page or click “Add Another Targeting Group” below the last group in the campaign.
Define your audience, location, delivery settings, budget, and creative for the new group.
For each targeting group, check the delivery forecasting widget to confirm your targeting choices will deliver results within your budget.
Best Practices
Test one variable at a time for clear insights
Run tests for at least 7 days to account for weekly patterns
Document your hypotheses before starting
Set success criteria upfront (e.g., "20% lower CPM")
Keep group names descriptive for easy analysis
Remember, while you can create multiple targeting groups, they all operate within the parameters of the parent campaign, including the overall budget and date range.