Setting your budget for a Traditional TV campaign works differently than other advertising channels. Here's what you need to know to set up your campaign budget.
Total Campaign Budget
Unlike streaming campaigns, where you can set daily budgets, Traditional TV campaigns require an overall budget for the entire campaign duration. This is because Traditional TV doesn't distribute spending evenly from day to day. Instead, your budget is allocated based on inventory availability and rates, which can vary significantly from day to day.
Payment Timeline
Your budget is charged after creative review approval (2-3 business days after submission), not immediately upon campaign creation.
Note: To get more info read the article about Skybeam's Billing Process
Minimum Budget Requirements
Traditional TV campaigns have different minimum budgets based on how long they run:
Campaign Length | Minimum Budget |
7-20 days | $5,000 flat rate |
21+ days | $5,000 + $250 for each additional day |
Example: 30-day campaign = $5,000 + ($250 × 10 days) = $7,500
Campaign Duration
Minimum: 7 days
Maximum: 90 days (3 months)
Your minimum budget automatically adjusts based on campaign length:
When selecting your campaign dates, a pop-up will display the message: 'For the selected campaign duration, the minimum budget will be $X.
Traditional TV vs. Streaming TV Budget Comparison
Feature | Traditional TV | Streaming TV |
Minimum spend | $5,000 lifetime | $50/day or $150 lifetime |
Budget type | Total campaign budget | Daily or lifetime options |
When charged | After creative review (2-3 days) | Upon submission |
Overspend risk | None - fixed budget | None - capped at set amount |
Key Points to Remember
✓ No overspending: Your set budget is your maximum spend
✓ Market-wide reach: Budget covers entire TV markets rather than specific zip codes or demographics.
✓ Creative review required: Allow 2-3 business days before campaign launch