Campaign Delivery Report
Analyze the progression of your campaign delivery over time, gaining insights into key trends and patterns.
The report page consists of:
Key campaign metrics blocks (customizable)
Time series chart
Inventory chart
Targeting Group Comparison
Time delivery chart
Reporting Table with everything about campaign in one place
Customize metrics blocks by selecting up to 6 Metrics to display. Available metrics on the platform:
Impressions - The total number of times your ad was displayed on a TV screen
Reach - The number of unique viewers who saw your ad
CPM - The cost of 1,000 ad impressions
CPR - The cost to reach one unique viewer
Spend - The total amount spent on the advertising campaign
Conversions - The number of desired actions (e.g., purchases, sign-ups) taken after seeing the ad. Find more information on how to set up tracking events here
Cost Per Event - The cost incurred for each attributed conversion event
Conversion Rate - The percentage of viewers who take a desired action after seeing an ad
Return On Ad Spend - Revenue generated for every dollar spent on ads
Average Purchase Price - The average revenue per purchase driven by the ad
Average Frequency - The average number of times a unique viewer saw your ad
• Adjust the Date Range Filter in the top right to only measure across a smaller window of time
Dimension Selection
To check strategy, compare any two metrics by day in the Time Series graph, by App in the Inventory chart, and by Targeting Group (if multiple targeting groups were set).
All charts are available for all page views and by attributional events set in the campaign.
Time Delivery
This chart displays all possible combinations of Day of Week and Time for you to identify optimal times for ad delivery or engagement.
For example, the darker red squares represent times when Conversions were the highest (as seen below).
Reporting Table
Dive into the delivery and performance across each campaign dimension — including individual days, targeting groups, day of the week, time of day, location, and inventory — to gain detailed insights and identify patterns.